CLASSIFICATION OF EXPORTING FIRMS ACCORDING TO SALES AND GROWTH INTO A SHARE MATRIX

被引：25

作者：

CZINKOTA, MR ^{[1
]}

URSIC, M ^{[1
]}

机构：

[1] GONZAGA UNIV,SPOKANE,WA 99258

来源：

JOURNAL OF BUSINESS RESEARCH | 1991年 / 22卷 / 03期

关键词：

D O I：

10.1016/0148-2963(91)90005-I

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

An export growth share matrix, which divides firms into four categories based on export percentage and anticipated growth, was developed from an analysis of past literature and an empirical data base. Implications are then developed for each category of firms to help the government encourage exporting and to improve managerial decisions regarding marketing abroad. © 1991.

引用

页码：243 / 253

页数：11

共 25 条

[1]

BILKEY W, 1978, J INT BUS STUD, V9, P34

[2] EXPORT BEHAVIOR OF SMALLER-SIZED WISCONSIN MANUFACTURING FIRMS [J].