RESEARCH DESIGN EFFECTS ON THE RELIABILITY OF RATING-SCALES - A META-ANALYSIS

被引：398
作者：
CHURCHILL, GA
PETER, JP
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 04期
关键词：
D O I：
10.2307/3151463
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：360 / 375
页数：16
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