RESEARCH DESIGN EFFECTS ON THE RELIABILITY OF RATING-SCALES - A META-ANALYSIS

被引：394

作者：

CHURCHILL, GA

PETER, JP

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 04期

关键词：

D O I：

10.2307/3151463

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：360 / 375

页数：16

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