共 47 条
- [2] BEARDEN WO, 1977, J RETAILING, V53, P15
- [3] BELLENGER DN, 1977, J RETAILING, V53, P29
- [4] BERMAN B, 1979, RETAIL MANAGEMENT ST
- [7] Boyd HW, 1977, MARKETING RES TEXT C
- [8] BRAVERMAN JD, 1973, STATISTICS BUSINESS
- [10] TEST OF THE RELIABILITY OF PSYCHOGRAPHICS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 32 - 38