AN ASSESSMENT OF THE MALL INTERCEPT AS A DATA-COLLECTION METHOD

被引：257

作者：

BUSH, AJ ^{[1
]}

HAIR, JF ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, COLL BUSINESS ADM, SHREVEPORT, LA 71105 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期

关键词：

D O I：

10.2307/3151361

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：158 / 167

页数：10

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