EFFECT OF ADVERTISING ON PROPENSITY TO CONSUME

被引:0
作者
SIMON, JL [1 ]
机构
[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,DEPT MKT,URBANA,IL
关键词
D O I
10.1111/j.1467-6435.1967.tb00886.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:950 / 961
页数:12
相关论文
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