LOGICALLY CONSISTENT MARKET SHARE MODELS II

被引：12
作者：
MCGUIRE, TW
WEISS, DL
机构：
[1] CARNEGIE MELLON UNIV,PITTSBURGH,PA 15213
[2] UNIV BRITISH COLUMBIA,VANCOUVER V6T 1W5,BRITISH COLUMBI,CANADA
来源：
JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 03期
关键词：
D O I：
10.2307/3150745
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：296 / 302
页数：7
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