EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS

[41] RETROACTIVE INHIBITION IN FREE RECALL - INACCESSIBILITY OF INFORMATION AVAILABLE IN MEMORY STORE [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1971, 87 (01): : 1 - &

[42] AN EXAMINATION OF THE ALLEGED ROLE OF FIXATION IN THE SOLUTION OF SEVERAL INSIGHT PROBLEMS [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1981, 110 (02) : 169 - 192

[43] COMPARISON ADVERTISING - PROBLEMS AND POTENTIAL [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 7 - 15

[44] WILKIE WL, 1983, J PUBLIC POLICY MARK, V2, P3

[45] WOOD G, 1969, J VERBAL LEARNING VE, V9, P782

[46] PRODUCT CLASS ADVERTISING EFFECTS ON 1ST-TIME BUYERS DECISION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1980, 7 (02) : 176 - 188

[41] RETROACTIVE INHIBITION IN FREE RECALL - INACCESSIBILITY OF INFORMATION AVAILABLE IN MEMORY STORE [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1971, 87 (01): : 1 - &

[42] AN EXAMINATION OF THE ALLEGED ROLE OF FIXATION IN THE SOLUTION OF SEVERAL INSIGHT PROBLEMS [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1981, 110 (02) : 169 - 192

[43] COMPARISON ADVERTISING - PROBLEMS AND POTENTIAL [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 7 - 15

[44] WILKIE WL, 1983, J PUBLIC POLICY MARK, V2, P3

[45] WOOD G, 1969, J VERBAL LEARNING VE, V9, P782

[46] PRODUCT CLASS ADVERTISING EFFECTS ON 1ST-TIME BUYERS DECISION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1980, 7 (02) : 176 - 188