EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS

被引：173
作者：
ALBA, JW
CHATTOPADHYAY, A
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 03期
关键词：
D O I：
10.2307/3151430
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：340 / 349
页数：10
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