The tourism industry is often criticized for generating service jobs which are demeaning. This paper analyzes the quality of tourism employment using Hawaii as a case example. The analysis reveals that the major source of service occupations is food and beverage operations, which, in the majority of establishments, have residents as customers and as such is not unique to tourism. Wages varied substantially; however, the level of job satisfaction in tourism jobs was very high. Consequently, the quality of tourism employment is much better than that usually perceived by those outside the industry. In the long run, tourism can be used as a catalyst to increase the number of career advancement opportunities and level of wages for residents working in the industry.