The electoral support of Obama, real and social virtual networks: the case of 'Generation Engage' and 'Moms for Obama'

被引：0

作者：

Luis Gonzalez, Jose ^{[1
]}

机构：

[1] Univ Miguel Hernandez, Dept Estudios Econ, Area Periodismo, Campus Elche,Edificio Torreblanca,Ave Univ S-N, Alicante 03202, Spain

来源：

REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION | 2010年 / 1卷 / 01期

关键词：

Political; Journalism; Government; Communication; Cibernetica; Internet; Public Opinion; United States;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

After one year of the election victory of Barack Obama, the current president of the United Status, has a very high level of popularity, especially bearing in mind the current crisis that affects the United States. This article, from the study of a particular state: North Carolina, explains the keys of support, keys that are related to work done since the primaries and the Democratic Party behind in an appropriate use of social networks, both virtual and real. To prove this hypothesis, we show the results of an extensive field work carried out mainly with two networks that have focused their efforts on strengthening the youth vote and women voters: Generation Engage and 'Moms for Obama.

引用

页码：25 / 35

页数：11