ADVANCING A TYPOLOGY OF OPEN INNOVATION

Interest in the concept of open innovation (OI) has increased during recent years; yet, this line of inquiry remains limited due to the lack of a more comprehensive conceptual framework. As a first step toward a unifying framework, we provide a critical review of previous research on the conceptualization, antecedents, and consequences of OI. We then offer a typology describing four OI strategies: (i) innovation seeker, (ii) innovation provider, (iii) intermediary, and (iv) open innovator, which emerge through unique combinations of sources of innovation, firm attributes, and mechanisms of inter-organizational exchange, and produce varying outcomes. Finally, we discuss our typology's implications for theory and practice, and advance potential research avenues.