PARADIGMS LOST - ON THEORY AND METHOD IN RESEARCH IN MARKETING

被引：320

作者：

DESHPANDE, R

机构：

来源：

关键词：

D O I：

10.2307/1251403

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：101 / 110

页数：10

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