POINT-OF-VIEW - PRICE - THE FORGOTTEN MARKETING VARIABLE

被引：0

作者：

FABERMAN, J

TARLOW, A

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1982年 / 22卷 / 05期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：49 / 51

页数：3

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