A Conceptual Model for Mystery Shopping Motivations

被引：12

作者：

Allison, Pamela ^{[1
]}

Severt, Denver ^{[2
]}

Dickson, Duncan ^{[2
]}

机构：

[1] Syracuse Univ, Dept Hospitality Management, 302 Lyman Hall, Syracuse, NY 13244 USA

[2] Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USA

来源：

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | 2010年 / 19卷 / 06期

关键词：

Mystery shopping; grounded theory; motivations;

D O I：

10.1080/19368623.2010.493077

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study addresses the need for more research regarding mystery shopping evaluations by conducting a grounded theory analysis of the motivations of mystery shoppers, integrating quantitative survey data into the results. First, a detailed literature review provided researchers with a guideline for volunteer and employee motivations. Next, a qualitative study using information from interviews with current mystery shoppers was conducted using a 3-stage grounded theory method of analysis. The results identified 14 dimensions of mystery shopper motivations, including: enjoyment, excitement, escapism, undercover aspect, impact, personal development, learning opportunity, discretionary compensation, nondiscretionary compensation, pride, exclusivity, prestige, client benefit, and mystery shopping company benefit. Finally, a model is presented showing these motivators as variables that are influential in the motivation to perform mystery shops.

引用

页码：629 / 657

页数：29

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