AN ANALYSIS OF OPTIMAL ADVERTISING UNDER UNCERTAINTY

被引：16

作者：

NGUYEN, D

机构：

来源：

关键词：

D O I：

10.1287/mnsc.31.5.622

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：622 / 633

页数：12

共 29 条

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