GOOD EMPIRICAL GENERALIZATIONS

被引：59
作者：
BARWISE, P
机构：
来源：
MARKETING SCIENCE | 1995年 / 14卷 / 03期
关键词：
EMPIRICAL GENERALIZATIONS; RESEARCH METHODS; SCIENCE; KNOWLEDGE DEVELOPMENT; REPLICATION; SCOPE; PHENOMENA; METAANALYSIS;
D O I：
10.1287/mksc.14.3.G29
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.
引用
收藏
页码：G29 / G35
页数：7
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