A PIONEERING EXPERIMENT IN ASSESSING ADVERTISING EFFECTIVENESS

被引：11

作者：

COFFIN, TE

机构：

来源：

关键词：

D O I：

10.2307/1249426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 10

页数：10

相关论文

共 14 条

[1]

COFFIN TE, 1959, MEDIA SCOPE, V3, P44

[2]

COFFIN TE, 1950, HOFSTRA STUDY MEASUR

[3]

COLLEY RH, 1961, DEFINING ADVERTISING

[4]

LUCAS D, 1963, MEASURING ADVERTISIN

[5]

WOLFE HD, 1962, MEASURING ADVERTISIN

[6]

1954, WHY SALES COME CURVE

[7]

1957, ADVERTISING IMPACT T

[8]

1961, BETTER MEDIA COMP

[9]

1960, INTRO NEW CARS TELEV

[10]

1954, WHY SALES COME CURVE, P51