DISTRIBUTOR POWER VERSUS MANUFACTURER POWER - THE CUSTOMER ROLE

被引：48

作者：

BUTANEY, G ^{[1
]}

WORTZEL, LH ^{[1
]}

机构：

[1] BOSTON UNIV, MKT, BOSTON, MA 02215 USA

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 01期

关键词：

D O I：

10.2307/1251685

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 63

页数：12

共 29 条

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