THE DEAL-PRONE CONSUMER

被引:113
作者
WEBSTER, FE
机构
关键词
D O I
10.2307/3149982
中图分类号
F [经济];
学科分类号
02 ;
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页码:186 / 189
页数:4
相关论文
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[4]   ON THE ACCURACY OF RECORDING OF CONSUMER PANELS .1. [J].
SUDMAN, S .
JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) :14-20
[5]  
1962, STUDY COUPONING MAR, P2