THE MULTIDIMENSIONALITY OF COMPARATIVE ADVERTISING - IMPLICATIONS FOR THE FEDERAL-TRADE-COMMISSION

被引：26

作者：

MUEHLING, DD ^{[1
]}

KANGUN, N ^{[1
]}

机构：

[1] UNIV HOUSTON CLEAR LAKE, MKT, HOUSTON, TX 77058 USA

来源：

关键词：

D O I：

10.1177/074391568500400109

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：112 / 128

页数：17

共 49 条

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[3]

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[4]

CHEVINS AC, 1975, J ADVERTISING, V4, P32

[5]

DIAMOND S, 1978, ADVERTISING AGE 1023, P66

[6]

Engel J., 1982, CONSUMER BEHAV, V4th

ETGAR, M ;

GOODWIN, SA .

[8]

GIGES N, 1980, ADVERTISING AGE 0922, P59

[9]

GIGES N, 1976, ADVERTISING AGE 0816, P65

GOLDEN, LL .