HOW VALID IS THE BUY-GRID MODEL

被引：17

作者：

BELLIZZI, JA ^{[1
]}

MCVEY, P ^{[1
]}

机构：

[1] UNIV NEBRASKA,LINCOLN,NE 68588

来源：

关键词：

D O I：

10.1016/0019-8501(83)90035-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 62

页数：6

共 9 条

[1]

FINN JD, 1974, GENERAL MODEL MULTIV, P92

[2] NATURE OF INDUSTRIAL BUYING DECISIONS [J].

HILL, RW .

[3]

KIRK RE, 1968, EXPT DESIGN PROCEDUR, P82

[4]

Kotler P., 1976, MARKETING MANAGEMENT

[5]

MCMILLAN JR, 1973, SERIES AM MARKETING, V35, P207

[6]

PINGRY JR, 1974, SER AM MARKETING ASS, V36, P484

[7]

Robinson P.J., 1967, IND BUYING CREATIVE

[8]

STANTON WJ, 1975, FUNDAMENTALS MARKETI

[9] ORGANIZATIONAL BUYING BEHAVIOR - HYPOTHESES AND DIRECTIONS [J].

ZALTMAN, G ;

BONOMA, TV .