NEWPROD - DESIGN AND IMPLEMENTATION OF A NEW PRODUCT MODEL

被引：17

作者：

ASSMUS, G ^{[1
]}

机构：

[1] DARTMOUTH COLL, AMOS TUCK SCH, HANOVER, NH 03755 USA

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 01期

关键词：

D O I：

10.2307/1250798

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 23

页数：8

共 13 条

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ROSS, I ;

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[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J].

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LIDDY, LE .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :414-420

[7]

LEARNER DB, 1968, APPLICATIONS SCIENCE, P151

[8] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J].

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MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08) :B466-B485

[9]

MASSY WF, 1968, APPL SCI MARKETING M, P85

[10] USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION [J].

PARFITT, JH ;

COLLINS, BJK .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) :131-145

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