The Influence of Management Style on the Internal Communication of Organizations. An Application to Advertising Agencies

被引：1
作者：
Preciado-Hoyos, Angela [1 ]
Etayo-Perez, Cristina [2 ]
机构：
[1] Univ La Sabana, Bogota, Colombia
[2] Univ Navarra, Pamplona, Spain
来源：
PALABRA CLAVE | 2014年 / 17卷 / 02期
关键词：
Advertising; communication management; leadership; organizational change;
D O I：
10.5294/pacla.2014.17.2.6
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies.
引用
收藏
页码：412 / 455
页数：44
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