REFERENCE PRICES AND DECEPTION IN NEWSPAPER ADVERTISING

被引：70

作者：

LIEFELD, J ^{[1
]}

HESLOP, LA ^{[1
]}

机构：

[1] CARLETON UNIV,SCH BUSINESS,OTTAWA K1S 5B6,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1086/209022

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：868 / 876

页数：9

共 26 条

[21] DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING [J].

PRESTON, IL .

[22] IDENTIFYING MISLEADING ADVERTISING [J].

RUSSO, JE ;

METCALF, BL ;

STEPHENS, D .

SEWALL, MA ;

GOLDSTEIN, MH .

[24]

WALTON JR, 1980, ADV CONSUM RES, V7, P524

[25]

WIESBERG S, 1980, APPLIED LINEAR REGRE

[26]

WILKES RE, 1972, J RETAILING, V48, P72