NEW PRODUCTS - WHAT DISTINGUISHES THE WINNERS

被引：47
作者：
COOPER, RG
机构：
来源：
RESEARCH-TECHNOLOGY MANAGEMENT | 1990年 / 33卷 / 06期
关键词：
D O I：
10.1080/08956308.1990.11670699
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：27 / 31
页数：5
相关论文
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[1]  
BOOZALLEN, 1982, NEW PRODUCT WINNERS, P7
[2]  
Cooper R., 1990, BUSINESS HORIZON MAY, P44
[3]  
Cooper R.G., 1988, J MARK MANAG, V3, P238
[4]  
Cooper R.G., 1988, WINNING NEW PRODUCTS, V5th edn
[5]   NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS [J].
COOPER, RG ;
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JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (03) :169-184
[6]   PREDEVELOPMENT ACTIVITIES DETERMINE NEW PRODUCT SUCCESS [J].
COOPER, RG .
INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) :237-247
[7]   RESOURCE-ALLOCATION IN THE NEW PRODUCT PROCESS [J].
COOPER, RG ;
KLEINSCHMIDT, EJ .
INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (03) :249-262
[8]   AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT [J].
COOPER, RG ;
KLEINSCHMIDT, EJ .
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) :71-85
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