ASSESSING THE ROLE OF EMOTIONS AS MEDIATORS OF CONSUMER RESPONSES TO ADVERTISING

被引：875

作者：

HOLBROOK, MB

BATRA, R

机构：

来源：

关键词：

D O I：

10.1086/209123

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：404 / 420

页数：17

共 104 条

AAKER, DA ;

STAYMAN, DM ;

HAGERTY, MR .

[2]

AAKER DA, 1981, J ADVERTISING RES, V21, P15

[3]

AHTOLA OT, 1985, ADV CONSUM RES, V12, P7

[4]

[Anonymous], 1977, HUMAN EMOTIONS

[5]

Arnold M.B., 1960, EMOTION PERSONALITY, VVolume 1

[6] AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING [J].

BATRA, R ;

RAY, ML .

[7]

BATRA R, 1984, THESIS STANFORD U

[8]

Batra R., 1986, ROLE AFFECT CONSUMER, P53

[9]

Batra R., 1985, PSYCHOL PROCESSES AD, P13

[10] IMPORTANCE OF HALO EFFECTS IN MULTI-ATTRIBUTE ATTITUDE MODELS [J].

BECKWITH, NE ;

LEHMANN, DR .