THE VALIDITY OF COMPUTER-CONTROLLED MAGNITUDE SCALING TO MEASURE EMOTIONAL IMPACT OF STIMULI

被引:11
作者
NEIBECKER, B
机构
关键词
D O I
10.2307/3151608
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:325 / 331
页数:7
相关论文
共 34 条
[1]  
AAKER DA, 1981, J ADVERTISING RES, V21, P15
[2]  
Bagozzi R.P., 1980, CAUSAL MODELS MARKET
[3]   AN EXAMINATION OF THE VALIDITY OF 2 MODELS OF ATTITUDE [J].
BAGOZZI, RP .
MULTIVARIATE BEHAVIORAL RESEARCH, 1981, 16 (03) :323-359
[4]   A HOLISTIC METHODOLOGY FOR MODELING CONSUMER RESPONSE TO INNOVATION [J].
BAGOZZI, RP .
OPERATIONS RESEARCH, 1983, 31 (01) :128-176
[5]  
BAGOZZI RP, 1984, J MARKETING
[6]  
Baird JC., 1978, FUNDAMENTALS SCALING
[7]   SAMPLE-SIZE EFFECTS ON CHI-SQUARE AND OTHER STATISTICS USED IN EVALUATING CAUSAL-MODELS [J].
BEARDEN, WO ;
SHARMA, S ;
TEEL, JE .
JOURNAL OF MARKETING RESEARCH, 1982, 19 (04) :425-430
[8]  
BENTLER PM, 1980, PSYCHOL BULL, V88, P588, DOI 10.1037/0033-2909.107.2.238
[9]  
Berlyne D.E., 1974, STUDIES NEW EXPT AES
[10]   NONVERBAL-COMMUNICATION IN MARKETING - TOWARD A COMMUNICATIONAL ANALYSIS [J].
BONOMA, TV ;
FELDER, LC .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) :169-180