BALANCED SCORECARD CONCEPT AS A TOOL OF STRATEGIC MANAGEMENT AND ITS USAGE IN THE CONSTRUCTION INDUSTRY

The paper focuses on the issue of non-financial indicators in construction companies in Slovakia through the Balanced Scorecard concept as a tool of strategic management. The main aim of the paper is to find out the current state of using the method of Balanced Scorecard in construction companies in Slovakia. Two hypotheses were established in the study which was verified using the method of proportion of the given phenomenon in the population and the method of chi-square test for independence. Another part of our research was dedicated to the barriers that prevent the use of the BSC method wchich we have also subjected to the statistical research in our paper using the standard deviations and other statitical methods. The research has shown that the Balanced Scorecard method is not use even by 15% of construction companies in Slovakia. The partial objective was to find out the existence of statistically significant relationship between the use of non-finnacial indicators in the management and the use of BSC concept, since the BSC method assigns the same importance to both financial as well as non-financial indicators. The paper offers an overview about the current state of BSC in the construction industry and seeks to present the concept as a modern business management tool that gives equal importance to both financial and non-financial indicators.