MARKETING MIX DECISIONS FOR NEW PRODUCTS

被引：11
|
作者：
KOTLER, P
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 01期
关键词：
D O I：
10.2307/3150319
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：43 / 49
页数：7
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