DO HIGHER PRICES SIGNAL HIGHER QUALITY

被引：231

作者：

GERSTNER, E ^{[1
]}

机构：

[1] N CAROLINA STATE UNIV, RALEIGH, NC 27607 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期

关键词：

D O I：

10.2307/3151366

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：209 / 215

页数：7

共 21 条

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