A MODEL FOR STUDYING RESEARCH-AND-DEVELOPMENT - MARKETING INTERFACE IN THE PRODUCT INNOVATION PROCESS

被引：458

作者：

GUPTA, AK ^{[1
]}

RAJ, SP ^{[1
]}

WILEMON, D ^{[1
]}

机构：

[1] SYRACUSE UNIV,SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 02期

关键词：

D O I：

10.2307/1251596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 17

页数：11

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