A MODEL FOR STUDYING RESEARCH-AND-DEVELOPMENT - MARKETING INTERFACE IN THE PRODUCT INNOVATION PROCESS

被引：458

作者：

GUPTA, AK ^{[1
]}

RAJ, SP ^{[1
]}

WILEMON, D ^{[1
]}

机构：

[1] SYRACUSE UNIV,SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 02期

关键词：

D O I：

10.2307/1251596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 17

页数：11

共 50 条

[1] PRODUCT LIABILITY, RESEARCH-AND-DEVELOPMENT, AND INNOVATION
VISCUSI, WK
MOORE, MJ
JOURNAL OF POLITICAL ECONOMY, 1993, 101 (01) : 161 - 184
[2] ADDITIONAL EVIDENCE ON THE RESEARCH-AND-DEVELOPMENT MARKETING INTERFACE
LINK, AN
ZMUD, RW
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1986, 33 (01) : 43 - 44
[3] INFORMATION STYLES OF MARKETING AND RESEARCH-AND-DEVELOPMENT PERSONNEL DURING TECHNOLOGICAL PRODUCT INNOVATION PROJECTS
MOENAERT, RK
DESCHOOLMEESTER, D
DEMEYER, A
SOUDER, WE
R & D MANAGEMENT, 1992, 22 (01) : 21 - 39
[4] HOW THE JAPANESE MANAGE THE RESEARCH-AND-DEVELOPMENT MARKETING INTERFACE
SONG, XM
PARRY, ME
RESEARCH-TECHNOLOGY MANAGEMENT, 1993, 36 (04) : 32 - 38
[5] A FRAMEWORK FAR MANAGING COMMUNICATION AT THE RESEARCH-AND-DEVELOPMENT MARKETING INTERFACE
PEARSON, AW
BALL, DF
TECHNOVATION, 1993, 13 (07) : 439 - 447
[6] INTEGRATING MARKETING AND RESEARCH-AND-DEVELOPMENT PROJECT PERSONNEL WITHIN INNOVATION PROJECTS - AN INFORMATION UNCERTAINTY MODEL
SOUDER, WE
MOENAERT, RK
JOURNAL OF MANAGEMENT STUDIES, 1992, 29 (04) : 485 - 512
[7] MARKETING RESEARCH-AND-DEVELOPMENT INTERACTION IN NEW PRODUCT DEVELOPMENT - IMPLICATIONS FOR NEW PRODUCT SUCCESS RATES
HISE, RT
ONEAL, L
PARASURAMAN, A
MCNEAL, JU
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1990, 7 (02) : 142 - 155
[8] THE IMPACT OF DAIRY PRODUCERS ON PRODUCT PROCESS RESEARCH-AND-DEVELOPMENT
ODONNELL, JA
JOURNAL OF FOOD PROTECTION, 1987, 50 (10) : 888 - 888
[9] COORDINATING RESEARCH-AND-DEVELOPMENT AND MARKETING
SZAKONYI, R
JOURNAL OF SCIENTIFIC & INDUSTRIAL RESEARCH, 1991, 50 (10): : 738 - 752
[10] EFFECT OF RESEARCH-AND-DEVELOPMENT PRODUCT AND PROCESS EXPENDITURES ON NEW PRODUCT INTRODUCTIONS
SAFIZADEH, MH
MURPHY, DC
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 1992, 30 (12) : 2921 - 2939

← 1 2 3 4 5 →