A MODEL FOR STUDYING RESEARCH-AND-DEVELOPMENT - MARKETING INTERFACE IN THE PRODUCT INNOVATION PROCESS

被引：458

作者：

GUPTA, AK ^{[1
]}

RAJ, SP ^{[1
]}

WILEMON, D ^{[1
]}

机构：

[1] SYRACUSE UNIV,SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

关键词：

D O I：

10.2307/1251596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 17

页数：11

共 82 条

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ACHROL, RS
REVE, T
STERN, LW
[J]. JOURNAL OF MARKETING, 1983, 47 (04) : 55 - 67
[3] BILLER AD, 1975, RES MANAGE, V18, P16
[4] BLAU PM, 1973, ORG ACADEMIC WORK
[5] BONOMA TV, 1977, 220 U PITTSB GRAD SC
[6] BROWN LD, 1983, MANAGING CONFLICT OR
[7] BUDNER S, 1962, J PERS, V30, P29
[8] Burns T., 1961, MANAGEMENT INNOVATIO
[9] STRATEGIC INTERFACING OF R-AND-D AND MARKETING
CARROAD, PA
CARROAD, CA
[J]. RESEARCH MANAGEMENT, 1982, 25 (01): : 28 - 33
[10] CHILD J, 1972, SOCIOLOGY, V6