How academic is academic development?

University provision for academic development is well established in the USA, UK and many other countries. However, arrangements for its provision and staffing vary. In Australia, there has been a trend towards professional rather than academic staff appointments. Is this appropriate? In this paper, the domains of academic development work are explored and roles that are essentially academic in nature - and those that are not - are identified. Upon investigation, the current staffing balance in Australian central units appears appropriate, but a further move to increase the proportion of professional appointments in central Australian academic development units would be counter-productive.