MATCHING PRESCRIPTION DRUGS AND CONSUMERS - THE BENEFITS OF DIRECT ADVERTISING

被引：35

作者：

MASSON, A

RUBIN, PH

机构：

来源：

关键词：

D O I：

10.1056/NEJM198508223130811

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

引用

页码：513 / 515

页数：3

共 8 条

[1]

ALBION MS, 1981, ADVERTISING CONTROVE

[2] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J].

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CADY, JF .

[4] DRUG INNOVATION AND PRICE-COMPETITION [J].

DAO, TD .

[5]

MASSON A, GENERIC SUBSTITUTION

[6] DOES ADVERTISING LOWER CONSUMER PRICES [J].

STEINER, RL .

[7]

1985, MED LETT DRUGS 0104, V27, P2

[8]

1979, DRUG PRODUCT SELECTI, P62