The role of management innovativeness in modern organizations

Purpose -The main purpose of this paper is to emphasize the role and importance of management innovativeness for development of innovative working and behavior of organization and its employees. Design/methodology/approach -General management literature quotes a plethora of reasons for the differences in organizations development level. Many theorists and practicians have unified opinion that the differences between low and high developed organizations are also due to the low innovativeness, i. e. the level of innovative working and behavior of all employees. This paper is based on the foundation that management attitudes towards innovativeness are crucial for increasing innovativeness in organization. Findings -Increasing the level of innovativeness in an organization is importantly dependent upon appropriate working and behavior of management, which must create and maintain appropriate conditions for innovative working and behavior of organization as a whole and its employees. This contribution confirms that management readiness for innovating has a central role in organizations' shift from low to high innovative organizations. Originality/value -The paper provides a comprehensive approach for considering the role of management innovativeness in low and high innovative organizations. Typical drivers of management innovativeness are outlined in framework of low and high innovative organizations. A framework for future empirical investigation is proposed.