Determinants of Adolescents' Brand Sensitivity to Clothing

被引：45

作者：

Beaudoin, Pierre ^{[1
]}

Lachance, Marie ^{[1
]}

机构：

[1] Univ Laval, Quebec City, PQ, Canada

来源：

FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL | 2006年 / 34卷 / 04期

关键词：

brand sensitivity; adolescents; consumer behavior; consumer socialization; clothing;

D O I：

10.1177/1077727X06286418

中图分类号：

D669 [社会生活与社会问题]; C913 [社会生活与社会问题];

学科分类号：

1204 ;

摘要：

The objective of this research was to better understand the interest of adolescents in clothing brand names and to ascertain how different psychological, social, and socioeconomic variables explained variance in their brand sensitivity. Multiple linear regression analysis revealed that susceptibility to peer influence, gender, fashion innovativeness, consumer competence, self-esteem, brand importance for father, and age were significantly related to brand sensitivity.

引用

页码：312 / 331

页数：20

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