GENESIS OF CORPORATE REPUTATION

被引：0
|
作者：
Sontaite-Petkeviciene, Migle [1 ]
机构：
[1] Vytautas Magnus Univ, S Daukanto Str 28, LT-44246 Kaunas, Lithuania
来源：
MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT | 2013年 / 35卷 / 01期
关键词：
corporate reputation; corporate reputation phenomenon;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Corporate reputation phenomenon raises lots of discussions. Discussions are being caused by the fact that corporate reputation phenomenon is analyzed from the view of different sciences. Between different sciences there is a different meaning of corporate reputation phenomenon so there is a need to identify what sciences analyze corporate reputation phenomenon and how corporate reputation is interpreted in different sciences. The aim of the research - after analysis of different sciences interpretations of corporate reputation phenomenon, to systematize sciences that analyze corporate reputation and views that prevail in each science. In order to reach the aim of the research this paper conceptualizes genesis of corporate reputation phenomenon in different sciences. Based on the analysis, sciences that analyze corporate reputation and views towards corporate reputation in each of them are systemized.
引用
收藏
页码：121 / 128
页数：8
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