IMPLICIT UNDERSTANDINGS IN CHANNELS OF DISTRIBUTION

被引：92

作者：

SHUGAN, SM

机构：

来源：

关键词：

D O I：

10.1287/mnsc.31.4.435

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：435 / 460

页数：26

共 32 条

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[5]

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[6]

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SHOCKER, AD ;

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[8]

DORAISWAMY K, 1979, AM MARKETING ASS ED, P463

[9]

ETGAR M, 1979, J RETAILING, V55, P61

[10]

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