LEADERS UNDERSTAND THE POWER OF WORDS

Words and phrases have the power to excite our spirits, to free our minds, and to help us envision innovative ideas. "I have a dream," "Four score and seven years ago," "A date which will live in infamy," and "We hold these truths to be self-evident" are phrases that need no explanation. We remember these phrases and we also remember who said them. We remember the speeches because the words had a powerful effect on us, but we also remember them because they were delivered with a deep passion. These words transformed our thinking about slavery, about segregation, about war, and about injustices. In short, leaders understand the power of words.