共 7 条
MISSPECIFICATION AND THE INHERENT RANDOMNESS OF THE MODEL ARE AT THE HEART OF THE BRODIE AND DEKLUYVER ENIGMA
被引:10
作者:

BASS, FM
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D O I:
10.1016/0169-2070(87)90037-9
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F [经济];
学科分类号:
02 ;
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页码:441 / 444
页数:4
相关论文
共 7 条
[1]
MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING
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BECKWITH, NE
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JOURNAL OF MARKETING RESEARCH,
1972, 9 (02)
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BECKWITH, NE
论文数: 0 引用数: 0
h-index: 0
机构:
COLUMBIA UNIV,NEW YORK,NY 10027 COLUMBIA UNIV,NEW YORK,NY 10027
[2]
CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS
[J].
BECKWITH, NE
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JOURNAL OF MARKETING RESEARCH,
1973, 10 (03)
:341-344

BECKWITH, NE
论文数: 0 引用数: 0
h-index: 0
机构:
COLUMBIA UNIV,NEW YORK,NY 10027 COLUMBIA UNIV,NEW YORK,NY 10027
[3]
ATTRACTION VERSUS LINEAR AND MULTIPLICATIVE MARKET SHARE MODELS - AN EMPIRICAL-EVALUATION
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BRODIE, R
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DEKLUYVER, CA
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1984, 21 (02)
:194-201

BRODIE, R
论文数: 0 引用数: 0
h-index: 0
机构:
UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903 UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903

DEKLUYVER, CA
论文数: 0 引用数: 0
h-index: 0
机构:
UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903 UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903
[4]
A COMPARISON OF MARKET SHARE MODELS AND ESTIMATION PROCEDURES
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GHOSH, A
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SHOEMAKER, R
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JOURNAL OF MARKETING RESEARCH,
1984, 21 (02)
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GHOSH, A
论文数: 0 引用数: 0
h-index: 0
机构:
DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755 DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755

NESLIN, S
论文数: 0 引用数: 0
h-index: 0
机构:
DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755 DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755

SHOEMAKER, R
论文数: 0 引用数: 0
h-index: 0
机构:
DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755 DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH 03755
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ON THE PREDICTIVE POWER OF MARKET SHARE ATTRACTION MODELS
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LEEFLANG, PSH
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JOURNAL OF MARKETING RESEARCH,
1984, 21 (02)
:211-215

LEEFLANG, PSH
论文数: 0 引用数: 0
h-index: 0

REUYL, JC
论文数: 0 引用数: 0
h-index: 0
[6]
ON THE PREDICTION POWER OF MARKET SHARE ATTRACTION MODELS
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NAERT, P
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WEVERBERGH, M
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JOURNAL OF MARKETING RESEARCH,
1981, 18 (02)
:146-153

NAERT, P
论文数: 0 引用数: 0
h-index: 0
机构:
UNIV ANTWERP,UFSIA,CTR MANAGERIAL ECON & ECONOMETR,ANTWERP,BELGIUM UNIV ANTWERP,UFSIA,CTR MANAGERIAL ECON & ECONOMETR,ANTWERP,BELGIUM

WEVERBERGH, M
论文数: 0 引用数: 0
h-index: 0
机构:
UNIV ANTWERP,UFSIA,CTR MANAGERIAL ECON & ECONOMETR,ANTWERP,BELGIUM UNIV ANTWERP,UFSIA,CTR MANAGERIAL ECON & ECONOMETR,ANTWERP,BELGIUM
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NAERT, PA
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JOURNAL OF MARKETING RESEARCH,
1973, 10 (03)
:334-340

NAERT, PA
论文数: 0 引用数: 0
h-index: 0
机构: EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM

BULTEZ, A
论文数: 0 引用数: 0
h-index: 0
机构: EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM