An Empirical Look at Professional Selling From a Student Perspective

被引：26

作者：

Bristow, Dennis N. ^{[1
]}

Gulati, Rajesh ^{[1
]}

Amyx, Douglas ^{[2
]}

Slack, Jennifer ^{[1
]}

机构：

[1] St Cloud State Univ, St Cloud, MN 56301 USA

[2] Louisiana Tech Univ, Ruston, LA 71272 USA

来源：

JOURNAL OF EDUCATION FOR BUSINESS | 2006年 / 81卷 / 05期

关键词：

D O I：

10.3200/JOEB.81.5.242-249

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

In this article, the authors examined students' perceptions of professional selling. They found significant differences between the perceptions of students who had completed personal selling courses and students who had not. The authors observed differences in students' perceptions of personal selling as a career, the contribution of personal selling classes to a salesperson's skill set, and students' interest in and likelihood of pursuing a sales career. Students considered salespeople to be perceived negatively by others and to be noncustomer-oriented. (C) 2006 Heldref Publications

引用

页码：242 / 249

页数：8