ENVIRONMENTAL SUSTAINABILITY AND TOURISM ACTIVITY: PROGRAMS OF REQUALIFICATION OF DESTINATIONS AS A ENVIRONMENTAL CORRECTIVE TECHNIQUE FOR TOURISM IN ANDALUCIA

The relationship between tourism and the environment is clearly visible in the tourism resources are exploited in Andalusia: the coast, urban and rural areas. The first and third are often integrated in protected natural areas. That's why tourism planning (The Sustainable Tourism Plan of Andalusia, Programs Retraining of destinations, the Sustainable Tourism Strategy) should be done under principles and challenging and rigorous environmental conditions to prevent or correct the negative environmental effects produced by different tourist activities on protected natural areas. The Costa del Sol has been the first tourist destination in Andalusia for which approved a Plan of Retraining. The Plan seeks to reconcile economic diversification Malaga with commitment to competitiveness tourism and residential development around the quartet of sustainability, comprehensive quality, rehabilitation and differentiation, and strategic profitability.