COMPUTER-BASED PERSONAL INTERVIEWING - STATE-OF-THE-ART AND FUTURE-PROSPECTS

被引：0

作者：

JONES, P ^{[1
]}

POLAK, J ^{[1
]}

机构：

[1] UNIV OXFORD,TRANSPORT STUDIES UNIT,OXFORD OX2 6NB,ENGLAND

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1993年 / 35卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper first considers a number of reasons why conventional pen and paper methods do not fully meet the needs of the market industry in the nineties, and goes on the consider what role computers might play at three levels: as a simple replacement for pen and paper; as an enhanced channel of communication; and as a new medium for communication. Drawing particularly on experience in the field of transport, the paper describes some of the more innovative ways in which computers are currently being used in academic and market research. It briefly considers some of the reasons why computers are not more widely used, and concludes by pointing to directions in which the industry might more fully exploit the potential of this new medium in the future.

引用

页码：221 / 233

页数：13

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