TEST MARKETING IN NEW PRODUCT DEVELOPMENT

被引：0

作者：

KLOMPMAKER, JE

HUGHES, GD

HALEY, RI

机构：

[1] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

[2] UNIV NEW HAMPSHIRE, DURHAM, NH USA

来源：

HARVARD BUSINESS REVIEW | 1976年 / 54卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：128 / 138

页数：11

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