STRUCTURAL EQUATION MODELING WITH THE SMARTPLS

被引：1048

作者：

Ringle, Cristhian M. ^{[1
,2
]}

da Silva, Dirceu ^{[3
]}

Bido, Diogenes ^{[4
]}

机构：

[1] Univ Tecnol Hamburg, Hamburg, Germany

[2] Univ Newcastle, Newcastle, NSW, Australia

[3] Univ Nove Julho UNINOVE, PPGA, Sao Paulo, SP, Brazil

[4] Univ Presbiteriana Mackenzie, PPGA, Sao Paulo, SP, Brazil

来源：

REVISTA BRASILEIRA DE MARKETING | 2014年 / 13卷 / 02期

关键词：

Structural Equation Modeling; SmartPLS; Partial Least Square; Marketing Application;

D O I：

10.5585/remark.v13i2.2717

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article objective is to present a didactic example of the Structural Equation Modeling with the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Lease Square and seeks to serve the very frequent situations observed in marketing research: Absence of symmetric distributions of the variables measured a theory still in its beginning phase or still with little "consolidation", formative models and/or a lesser amount of data. The growing use of SmartPLS has demonstrated its robustness and applicability of the model in the areas that are being studied.

引用

页码：54 / 71

页数：18

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