Participatory Localization: A Social Justice Approach to Navigating Unenfranchised/Disenfranchised Cultural Sites

被引:100
作者
Agboka, Godwin Y. [1 ]
机构
[1] Univ Houston Downtown, English, Houston, TX 77002 USA
关键词
globalization; linguacultural systems; participatory localization; social justice; technical communication;
D O I
10.1080/10572252.2013.730966
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This article investigates the social justice implications of localization and reports the results of an empirical study that examines poor designer localization efforts in documentation used in marketing sexuopharmaceuticals. It argues against a top-down view of design and communication and instead advocates a participatory approach that takes into account user linguacultural, political, economic, legal, and local knowledge systems in the localization process. The article also offers suggestions to guide localization theory and practice.
引用
收藏
页码:28 / 49
页数:22
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