The unloved relationship? Dynamic capabilities and political-market strategy: a research agenda

In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that firms can develop PMS into a dynamic capability but further research is needed to determine whether or not the capability developed is first or second order (i.e. contributing to other sources of competitive advantage). Copyright (C) 2009 John Wiley & Sons, Ltd.