WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS

被引：306

作者：

AAKER, DA ^{[1
]}

STAYMAN, DM ^{[1
]}

HAGERTY, MR ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX 78712

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 12卷 / 04期

关键词：

D O I：

10.1086/208524

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：365 / 381

页数：17

共 53 条

[31]

Lacey JI., 1967, PSYCHOL STRESS ISSUE, V1, P14

[32]

LAZARUS RS, 1980, EMOTION THEORY RES E, P189

[33]

Lutz R. J., 1985, PSYCHOL PROCESS ADVE, V53, P45

[34]

MANDLER G, 1975, MIND EMOTIONS

[35] EFFECTS OF THREATENING AND REASSURING COMPONENTS OF FEAR APPEALS ON PHYSIOLOGICAL AND VERBAL MEASURES OF EMOTION AND ATTITUDES [J].

MEWBORN, CR ;

ROGERS, RW .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1979, 15 (03) :242-253

[36] ARE PRODUCT ATTRIBUTE BELIEFS THE ONLY MEDIATOR OF ADVERTISING EFFECTS ON BRAND ATTITUDE [J].

MITCHELL, AA ;

OLSON, JC .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) :318-332

[37]

MOORE DL, 1985, PSYCHOL PROCESSES AD, P65

[38]

Nowlis V., 1965, AFFECT COGNITION PER, P352

[39]

PETERMAN JN, 1940, J APPLIED PSYCHOL, V23, P725

[40] CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT [J].

PETTY, RE ;

CACIOPPO, JT ;

SCHUMANN, D .

JOURNAL OF CONSUMER RESEARCH, 1983, 10 (02) :135-146

← 1 2 3 4 5 6 →