WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS

被引：306

作者：

AAKER, DA ^{[1
]}

STAYMAN, DM ^{[1
]}

HAGERTY, MR ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.1086/208524

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：365 / 381

页数：17

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Batra R., 1985, PSYCHOL PROCESSES AD, P13

[6] MOOD AND MEMORY [J].

BOWER, GH .

[7]

BROOKER G, 1981, J ADVERTISING RES, V10, P9

[8]

BROWN TS, 1980, PHYSL PSYCHOL

[9]

Bush L. E., 1972, JSAS CATALOG SELECTE, V2, P67

[10]

Cacioppo J.T., 1981, COGNITIVE ASSESSMENT, P309