THE DIFFERENTIAL-EFFECTS OF EXERCISED AND UNEXERCIZED POWER SOURCES IN A MARKETING CHANNEL

被引：489

作者：

GASKI, JF ^{[1
]}

NEVIN, JR ^{[1
]}

机构：

[1] UNIV WISCONSIN,BUSINESS,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/3151359

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：130 / 142

页数：13

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[5]

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WILDT, AR .

[9] THE INFORMANT IN QUANTITATIVE RESEARCH [J].

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[10]

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