CONCEPTUAL AND METHODOLOGICAL ISSUES IN BUYING CENTER RESEARCH

被引：20

|

作者：

SPEKMAN, RE ^{[1
]}

GRONHAUG, K ^{[1
]}

机构：

[1] NORWEGIAN SCH ECON & BUSINESS ADM,BERGEN,NORWAY

来源：

EUROPEAN JOURNAL OF MARKETING | 1986年 / 20卷 / 07期

关键词：

D O I：

10.1108/EUM0000000004656

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：50 / 63

页数：14

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